When the temperatures drop and the lakes quiet down, a lot of anglers hang up their rods for the season. But winter can be one of the most rewarding times of year to target striped bass and hybrids — if you’re willing to slow down, think like a baitfish, and be patient. Cold water changes everything. The fish move differently, the bait behaves differently, and the best strategy is often the opposite of what works in spring or fall. Here’s how to dial in winter striper and hyb

Late summer on Lake Buchanan can be one of the most rewarding — and most puzzling — times of year for striper fishermen. The heat,...

If you’ve fished Lake Buchanan long enough, you know she’s full of surprises—and this summer’s no different. After years of drought, the...

Lake Buchanan, located in the beautiful Texas Hill Country, is well-known for its incredible Striped Bass (Striper) fishing. Whether...

When it comes to fishing, there’s nothing quite like the thrill of reeling in a big catch. But before you hit the water, one question...

Abstract This white paper explores the relationship between outdoor experiences, meaningful relationships, divine intervention, and...

At Hook Fish & Co., giving back is part of our journey to connect people with the outdoors. Just like fishing requires patience, care,...

At Hook Fish & Company, we believe in more than just catching fish—we believe in catching moments that last a lifetime. That's why when...

When it comes to client entertainment, companies often default to the usual suspects—dinners, golf outings, or happy hours. While these...

Lake Buchanan, located in the heart of the Texas Hill Country, is known for its pristine waters, scenic beauty, and most importantly, its...

As the sweltering summer heat begins to wane and the first hints of fall color the landscape, Lake Buchanan undergoes a transformation...

Fishing for striped bass, or striper, can be one of the most exhilarating experiences on the water. But it’s not just about...

When it comes to fishing for striped bass, commonly known as stripers, in freshwater lakes and reservoirs, using downriggers can...

As the summer months heat up, anglers often face a challenging dilemma: fish are visible on electronics, but they're not biting. One of...

Are you tired of coming back from fishing trips without a catch? Do you wonder why others seem to have more success than you? One...

Catching freshwater striped bass (stripers) during a full moon can be an exciting challenge. Here are some specific tips for targeting...

As the summer sun beckons, it's time to pack your bags, load up the car, and head back to Lake Buchanan for an unforgettable family...

Introduction: For anglers seeking an exhilarating challenge, few catches rival the thrill of landing a trophy striper. Renowned for their...

Introduction: Striped bass, often referred to as stripers, are a prized catch for anglers seeking exhilarating battles and delicious...

Lake Buchanan, located in central Texas, is renowned for its scenic beauty and recreational activities, notably its excellent fishing...